Case Studies/User Stories
SingTel Optus
September 2009 - Optus says “Yes” to MDS helping to map customer territories
In the competitive telecommunications industry in-bound services are a highly profitable product... With just one phone number customers can contact the organisation, regardless of where they are located in relation to that organisation.
Optus commissioned the Professional Services Group at MDS to create an online solution; a customised application with which Optus consultants would help clients build territories, whether for a fast food franchise network, services company or government agency.
Read the complete story
GA Research
March 2009 - Getting a Marketing Education
When Pete Wilson was asked to help answer the question ‘why parents choose particular schools for their kids’, he saw the chance to educate both his client and his employer. His decision to use a web-based geographic marketing system, like the most intuitive of educational practices, was to prove infectious, exciting the clients and prospects of his employer Gavin Anderson & Company, as well as his colleagues, for the benefits it delivers to market and social research projects. Read the complete story
Zurich Insurance
December 2008 - Assessing Flood Risk
Zurich enlisted the services of MapData Sciences (MDS) to build the necessary interfaces for modelling risk into the company’s Z.stream® platform. These interfaces link Zurich to the databases of MDS and its partners.... Read the complete story
Anglicare - NCLS Research
August 2008 - Mapping the Connections Between Churches and Communities
NCLS Research is providing user-friendly Community Connections Packs based on customised 2006 Census data to over 7,000 churches from 22 denominations across Australia. A key feature of the pack is data visualisation and mapping. Read the complete story
Oakover Wines
October 2008 - Oakover maps out a vintage year in new market
James Blake says it was a major hassle planning which bottle shops he would have to visit each day to win new business in the fiercely competitive Victorian wine market.
“It was a daily grind,” says Mr. Blake, the national sales and marketing manager of Oakover Wines who is spearheading the company’s first marketing thrust outside its home state of Western Australia. Read the complete story
Department of Environment and Water Resources (DEW)
March 2007 - Mapping the way to a better environment
DEW (formally Department of the Environment and Heritage - DEH) has been a customer of MapData Science for some time now "enabling both departmental staff and the public to have internet access to sophisticated digital maps and reports, the Department has underpinned its role as a key player in helping protect Australia's heritage and environment".
The user story shows how one MDS customer is enjoying the benefits of improved analysis and service delivery by using MDS' Australian RoadNet, CadLite, GNAF, Postcode boundaries, Suburb/locality boundaries, ABS Administrative boundaries & Commonwealth Electoral boundaries. Read the complete story
Intouch Data
September 2004 - Digital mapping keeps hotels in touch with business data
Ask Peter Johnson why he set up Intouch Data, his marketing analysis and consulting firm for the hospitality and tourism industry and the answer that he “saw an opportunity” would be a cliché, were it not for the fact that the opportunity was a map.
Mr Johnson recognised that the geographic origins and socio-economic profiles of hotel guests could be mapped so that individual properties or hotel chains in Australian and New Zealand could target their promotional activities with near rifle-shot precision. Read the complete story
Answer Group Services
June 2004 - Digital Mapping Provides The Answer To Franchise Territories
Digital mapping Digital mapping technology unlocks the complexities and mysteries of accurately allocating geographic territories for anyone planning to franchise a business.
According to Michael Fullick and Mark Mahony, directors of Sydney-headquartered Answer Group Services (AGS), “digital mapping is crucial because it reassures franchiser and franchisee that a geographic territory has the potential to ensure a given volume of business.
“The information delivered by mapping territories using digital technology is critical to our contracts,” said Mr Mahony, who launched the trade services group in 1988. Read the complete story
Bidvest Australia
March 2004 - Bidvest Maps The Way To Quick Service
Bidvest Australia Limited, one of Australia’s leading food services providers with a specialist business unit supplying food and other products to the quick service restaurant sector, is enjoying significant savings in time and cost through the application of digital mapping to planning delivery routes across NSW.
In the first such application at Bidvest, digital mapping of route planning is saving the company more than $150,000 a year in fleet costs while reducing by more than 60 percent, the time required to plan delivery routes. Read the complete story