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GA Research studies schools using geo-demographic analysis |
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Case Study 
" When Pete Wilson was asked to help answer the question ‘why parents choose particular schools for their kids’, he saw the chance to educate both his client and his employer. His decision to use a web-based geographic marketing system, like the most intuitive of educational practices, was to prove infectious, exciting the clients and prospects of his employer Gavin Anderson & Company, as well as his colleagues, for the benefits it delivers to market and social research projects. " Read more...
To find out more about geo-demographic profiling, site selection, territory management, or a customised demonstration using your own business data, contact Tony Maber via email or call him on +61 2 8436 2845.
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MDS launches new website |
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To follow the release of MDS' new logo, MDS launched a new website. The same location, www.mapds.com, with a new look and landing page providing you with a number of ways to quickly navigate to your area of interest. View all the latest information or search the site for specific topics. Let us know what you think.
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Customer News |
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MDS was saddened to hear of the passing away of Laraine Hunter on February 11. Our heartfelt sympathy to her sister Carol and her friends and colleagues at Risk Frontiers - MDS' partner.
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Product News - Bushfire |
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Bushfire risk rating extended to all addresses
MDS' Online Risk Frontiers database has just been updated with significant improvements in bushfire coverage. Updates to the other hazards have also been included.
As outlined in the latest Release Notes (v3) -
"...coverage of bushfire risk ratings (based on the shortest distance between an address and nearby bushland) has been extended to include all G-NAF addresses.
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Coverage for bushfire risk rating:
In orange regions, bushland classified from recent Landsat satellite imagery was used while for the rest of the country (white regions) a 1:250K scale vegetation map from Geoscience Australia GEODATA series was used. |
A total of 8,646,688 addresses (or 76.0% of all national addresses) located in orange regions (Figure 1) were analysed with bushland classified from recent satellite images; the remaining 2,730,851 addresses (or 24.0%) were analysed with a 1:250K scale national vegetation map from Geoscience Australia."
Contact Margreet for further information via email or phone +61 2 8436 2812.
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Staff News - Bushfire Appeal |
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Following the devastating fires in Victoria, MDS staff generously donated to the Red Cross Bushfire Appeal. To encourage staff to dig deep, the company matched staff dollar for dollar. The impact and importance of this appeal is obvious, with so many losing property and many of whom will require on-going health care. MDS' thoughts are with all those affected.
Donations can still be made via the Red Cross website or calling 1800 811 700.
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Did you know? |
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Don't cry for me..
Urban planning can resemble real (once living) people. In Argentina, not only did Eva ('Evita') Peron have a suburb named after her, it was shaped to resemble her head!! Read more... |
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