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Geographic Information Systems (GIS)
- It's all about Geography
You would know from previous newsletters that MDS' solutions are made up of a combination of mapping data and geographic applications (geo-apps), delivering services via the internet and mobile devices.
Fellow readers of this newsletter are from industries across the spectrum, from government organisations to commercial businesses. Why? Because location is common to every industry and up to 85% of all data has an address component, making geography an important consideration when making business decisions.
Ask us more. Call us for a quick chat on (02) 8436 2800 or drop us an email.

So what is GIS?
GIS allows us to view, understand, question, interpret, and visualize data in many ways that reveal relationships, patterns, and trends that are not necessarily obvious. These can take the form of maps, globes, reports, and charts to name a few.
GIS helps you answer questions and solve problems by looking at your data in a way that is quickly understood and easily shared. At MDS we refer to accessing the spatial element in our data as Geo-enabling and delivered via Geo-Apps.
For an excellent overview by Esri, visit 'What is GIS'.
Industry solution - Retail and Franchise
MDS provides geo-enabled capabilities across a number of industries, based around location and location intelligence. These capabilities translate into the many benefits that MDS is providing to the Retail and Franchise industry. They included:
* Working with the professionals that power Google and Bing Maps
* Providing “locator” links for websites, including reporting on who is searching where and which stores were selected.
* Site selection - where to grow your business
* Creation of franchise territories - use Census boundaries, postcodes, suburbs, drive time or km radius
* Managing territories to ensure appropriate service to customers
* Valuing territories for potential franchisees
* Visualising sales and store profitability via a mapping interface
* Introducing ideas like the “Power of the Postcode” from the data captured at point of sale
* Reviewing advertising campaign success
* Targeted marketing to assist a franchisee generate new business
* Using demographics to better understand territories & product placement
* Understanding the availability of suitable staff, availability of suitable locations and franchisor growth prospects
* Providing information and reports to increase profitability
* Using science when making business decisions with improved results
* Accessing POI data sets (Fast Food, Shopping Centres, Department Stores, Banks...) to assist analysis
* All services are online - no infrastructure required
* Enquiry or order based routing to the right territory, phone or web
* Based on MapData Sciences Foundation Map which includes 4 updates per year to the road network
* Most current mapping data available in Australia and New Zealand
To find out more about the Retail and Franchise solution, please contact MDS Client Services by email or call +61 2 8436 2800
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